Current situation of packaging and printing industry

1、 Current situation of packaging and printing industry

The packaging printing industry is a rapidly developing industry with extensive applications in various fields. At present, the market size of this industry is constantly expanding. According to statistics, the global packaging printing market size has exceeded 120 billion US dollars in 2019. In China, the packaging and printing industry has also become an important industry, with a market size exceeding 1.3 trillion yuan in 2019.

In terms of technology, the packaging and printing industry is constantly upgrading and improving. At present, digital printing technology has become the mainstream technology in the packaging printing industry. Digital printing not only enables high-precision image and text printing, but also variable data printing and personalized printing, which brings more innovation and development opportunities to the packaging printing industry.

In addition, the packaging and printing industry also involves multiple fields, including food, medicine, cosmetics, electronic products, etc. With the continuous increase in consumer demand for product packaging, the packaging printing industry is also constantly developing and innovating. For example, in the field of medicine, packaging has become an important means to ensure the safety and effectiveness of drugs; In the field of electronic products, packaging has become an important means of protecting products from damage and preserving the environment.

2、 Future Development Trends

In the next few years, the packaging and printing industry will present trends such as digitization, intelligence, greenness, and personalization.

Firstly, digitization will be one of the future trends in the packaging and printing industry. Digital technology will be widely applied in the packaging and printing industry, including digital printing, digital die-cutting, digital hot stamping, etc. The application of digital technology will have advantages in improving production efficiency, reducing costs, and enhancing quality.

Secondly, intelligence will also be one of the future trends in the packaging and printing industry. Intelligent technology can make packaging printing more efficient and flexible, while also achieving automated production. For example, intelligent robots can replace traditional manual operations and achieve automated production; Intelligent detection technology can quickly detect defects and quality issues in products, improving production efficiency.

Thirdly, greening will also be one of the future trends in the packaging and printing industry. With the continuous improvement of environmental awareness, consumers are paying more and more attention to environmental protection and sustainable development. Therefore, the packaging and printing industry will increasingly focus on environmental protection and sustainable development. For example, using environmentally friendly materials and energy to reduce pollution to the environment; Adopting recyclable technology to improve the recyclability of products, etc.

Finally, personalization will also be one of the future trends in the packaging printing industry. With the continuous changes in consumer demand, personalized product packaging will be more favored by consumers. For example, increasing the added value of products through customized product packaging; Personalize products through customizable labels and stickers.

3、 Suggestion

Faced with the development trend of the packaging and printing industry in the future, enterprises should take the following measures to cope with the changes in the industry:

1. Strengthen technological research and development. Enterprises should continuously strengthen technological research and innovation, adopt advanced digital, intelligent, green and other technologies to improve production efficiency and reduce costs, and enhance their competitiveness.

2. Enhance environmental awareness. Enterprises should actively adopt environmentally friendly materials and energy, reduce pollution to the environment, and improve the sustainable development of products.

3. Strengthen communication with customers. Enterprises should strengthen communication and interaction with customers, understand their needs and preferences, and provide customers with more personalized products and services.